Plastic is smothering or oceans to death. This campaign TV ad, thanks to Kelsey Egan, highlights this problem and challenges a new way of thinking.
Studies done locally have shown about 3 500 particles of plastic per square kilometer of sea off the southern African coast. In addition, surveys of 50 South African beaches from the Eastern Cape to Cape Town showed that over a five-year period plastic pollution had increased by 190%, and that more than 90% of the articles found on these beaches contained plastic. Plastic is now found on virtually all South African beaches, even the most remote. The shores and oceans of the rest of the world are equally littered with plastic pollution, a deadly killer of millions of marine animals every year.