Rethink the Predator

I expanded on my Rethink the shark campaign by the creation of this campaign, which turns the mirror upon ourselves. The campaign consists of a public display element and a series of slide show productions I produce of my photographic expeditions worldwide.

Rethink the predator – aquarium display

One of the attention grabbing elements of this campaign is this decal placed on aquariums worldwide. It initially appears to be stuck on back to front, but on closer inspection one works it out and the ‘ah, ha!’ moment dawns. An information card is placed close by, explaining who the real predator is. Should you wish to purchase these stickers, please contact me directly.

Rethink the Predator

Rethink the Predator - Aquarium Display
Rethink the Predator - Aquarium Display
Rethink the Predator - Aquarium Display

Rethink the predator – Bahamas

As the principal photographer of AfriOceans Conservation Alliance I travel the world on numerous expeditions to document the beauty of the oceans on stills and on video. This is the first of series of productions, each with a compelling message from me.