RETHINK THE SHARK
Friday, April 10, 2009 at 9:04PM PANDA AWARD WINNER 2008
PLUS WINNER OF: Jackson Hole Film Festival 2009 - Winner Campaign Award; Interfilm Berlin 2009 - Viral Video Award; Montana 2009 - Best of Category in the Non Broadcast Program Category; Missoula 2009 - Best of Category in Advertising/PSA/Promo 6. Fastnet Short Film Festival - Special Mention
RETHINK THE SHARK is the PANDA AWARD winning campaign which belongs to shark and marine conservationist and campaigner, Lesley Rochat, as well as the organisation she founded, AfriOceans Conservation Alliance.
This campaign is the work of Lesley Rochat through her direction and briefing Saatchi & Saatchi, Cape Town, who have been working closely, and pro bona, with Lesley on many of her awareness campaigns for a number of years. Groundglass was the production company and the commercial was filmed and produced in 2005 in South Africa for the Lesley and the M-Sea Programme. The M-Sea Programme is a shark conservation programme designed by Lesley for AfriOceans, in collaboration with the Two Oceans Aquarium who are partners with AfriOceans in the ongoing satellite tagging and releasing of sharks from the Aquarium, an exciting research project. As such Lesley continues to drive the campaign as the AfriOceans initiative it is.