Rethink the Shark

I’ve just got to say it: I love my job, I really do. It’s not really a job in the normal sense of the word, it’s my vocation and my passion lived through a portfolio of titles, or rather hats I wear. I’ve become pretty adept in swapping and changing them at lightening speed many times in a course of day. Though I often feel over-burdened and under pressure constantly with a million projects running simultaneously, I am filled with immense gratitude for being one of those fortunate to love their work and be supported by so many amazing people from all over the world. So, thank you!

In particular a very special thanks must go to my very talented nephew, Andrew Mc Nally and his creative team for our latest PSA, Rethink the shark – Meet Wilson. We launched Wilson a week ago and within 4 days he had received over 10 000 views on Youtube! I have watched it countless times now and each time I’ve just gotta smile! How this powerful production was created goes back to last year when Andrew, who was in his final year at animation college, approached me to help AfriOceans with a new PSA. As always I needed help with changing peoples perceptions of sharks, and since our original Rethink the shark PSAs had done so remarkably well, it was decided to expand on this existing campaign. Seeing the final project I was blown away – what they came up with, the character, the attention to detail astounded me – it totally rocks, such immense talent!  With all the attention on ‘shark attacks’, we believe Wilson will help us put the JAWS propaganda in perspective. Please help us spread this message our very cool dude, Wilson is bringing.

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Watch my space!